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Word-of-mouth has always been a major driving force in swaying the public's opinion towards a brand. When a popular blogger or YouTuber (aka key opinion leaders or KOL) shares their thoughts about a product or service, many of their fans, followers, and subscribers tend to agree with them. Together, these KOLs are one of the main drivers of the market's reaction to brands and products.
Through Charmuu, your company now has access to these KOLs and their large groups of highly targeted audiences. Charmuu is a video-curation platform focused on collecting and categorizing videos from popular content creators on YouTube.
With our strong relationships with some of the top YouTubers in Hong Kong and Taiwan, we can connect your brand with our KOL partners to promote your products and services to effectively reach your target audience.
Click below to access some of the most influential opinion leaders!
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